GDPR

Dans un projet de Customer Data Platform, on parle souvent de collecte, d’unification, de segmentation, de scoring ou d’activation marketing. Et c’est normal : ce sont les dimensions les plus visibles pour les équipes marketing. Mais un projet CDP réussi ne repose pas uniquement sur la capacité à exploiter la donnée. Il repose aussi sur [...]

Mettre en place une Customer Data Platform est devenu un sujet stratégique pour de nombreuses entreprises. Directions marketing, responsables CRM, directions digitales, équipes data ou DSI partagent souvent le même constat : les données clients existent déjà, mais elles sont dispersées. Elles sont encore trop souvent éparpillées dans un écosystème de plus en plus riche [...]

In a constantly changing market, both technologically, legally and geopolitically, data protection is becoming a central issue for many companies. But how can you regain control of your data when it is scattered across an increasingly large and complex ecosystem? The question of choosing your [...]

While Marketing Automation solutions are widely adopted by businesses today, users often hit the limitations of the market's plug-and-play solutions. Indeed, to implement a truly personalised and engaging customer experience, the personalisation and contextualisation of messages and interactions have become paramount. But [...]

In a context where security needs are becoming increasingly complex and the future of the Data Privacy Framework is increasingly uncertain, the on-premise deployment model for MarTech solutions is once again taking centre stage. At Smartprofile, we are convinced that control [...]

You will certainly have heard of the new guidelines and recommendations from the CNIL regarding the use of cookies, which came into effect in April 2021. Seen as a step forward in personal data protection by some, or a constraint by others, it nevertheless clarifies [...]

But what exactly is a «cookie»? If the mention of this word brings to mind the smell and taste of a round biscuit studded with chocolate chips, forget your crunchy, gourmet memories, the computer version has a very different purpose. A cookie is a small file created and stored on the user's device (computer, phone, etc.). Cookies are [...]

Data is now ubiquitous in businesses, regardless of their size or sector. Exploiting this data can be a powerful driver of optimisation and growth within a company, and this is even more true for marketing. However, collecting vast amounts of data at any cost, [...]