Depuis le 2 août 2026, l’AI Act franchit une nouvelle étape importante pour les directions marketing. Les obligations de transparence prévues par l’article 50 deviennent applicables, notamment pour certains systèmes conversationnels et certains contenus générés ou manipulés par IA. Parallèlement, les pouvoirs de contrôle prévus par le règlement entrent progressivement en application. Cela ne signifie [...]
Published On: August 28, 2026Categories: Actualité, Clustering, Data, IA, RGPDDans un projet de Customer Data Platform, on parle souvent de collecte, d’unification, de segmentation, de scoring ou d’activation marketing. Et c’est normal : ce sont les dimensions les plus visibles pour les équipes marketing. Mais un projet CDP réussi ne repose pas uniquement sur la capacité à exploiter la donnée. Il repose aussi sur [...]
Published On: June 22, 2026Categories: Automation, CDP, Data, RGPDMettre en place une Customer Data Platform est devenu un sujet stratégique pour de nombreuses entreprises. Directions marketing, responsables CRM, directions digitales, équipes data ou DSI partagent souvent le même constat : les données clients existent déjà, mais elles sont dispersées. Elles sont encore trop souvent éparpillées dans un écosystème de plus en plus riche [...]
Published On: June 22, 2026Categories: Automation, CDP, Data, RGPDIn a constantly changing market, both technologically, legally and geopolitically, data protection is becoming a central issue for many companies. But how can you regain control of your data when it is scattered across an increasingly large and complex ecosystem? The question of choosing your [...]
While Marketing Automation solutions are widely adopted by businesses today, users often hit the limitations of the market's plug-and-play solutions. Indeed, to implement a truly personalised and engaging customer experience, the personalisation and contextualisation of messages and interactions have become paramount. But [...]
Published On: June 3, 2025Categories: Actualité, Automation, CDP, Data, RGPDIn a context where security needs are becoming increasingly complex and the future of the Data Privacy Framework is increasingly uncertain, the on-premise deployment model for MarTech solutions is once again taking centre stage. At Smartprofile, we are convinced that control [...]
Published On: June 3, 2025Categories: Actualité, Automation, CDP, Clustering, Data, RGPDYou will certainly have heard of the new guidelines and recommendations from the CNIL regarding the use of cookies, which came into effect in April 2021. Seen as a step forward in personal data protection by some, or a constraint by others, it nevertheless clarifies [...]
Published On: May 18, 2021Categories: Actualité, Analytics, CNIL, Content Management, Cookie, Data, RGPD, SegmentationBut what exactly is a «cookie»? If the mention of this word brings to mind the smell and taste of a round biscuit studded with chocolate chips, forget your crunchy, gourmet memories, the computer version has a very different purpose. A cookie is a small file created and stored on the user's device (computer, phone, etc.). Cookies are [...]
