SMARTPROFILE, LA SOLUTION FRANÇAISE ALTERNATIVE À EMARSYS
Repenez la main sur vos données et accélérez vos performances marketing
Smartprofile consolidates your customer data, automates your omnichannel campaigns, and supports you every step of the way—without complexity, without SQL, and with dedicated CSM support
CUSTOM CDP, SQL-FREE SEGMENTATION
Reliez CRM, ERP, e-commerce, service client, apps mobiles, formulaires
Your data model is tailored to your business (not the other way around). Segment using custom tables, cross-reference web/app behavior, purchases, NPS, and customer service data, and publish your segments to campaigns, exports, or APIs—without any SQL queries.
✓ Connectez toutes vos sources de données
✓ Croisez les données clients et comportementales
✓ Créez des segments sans requête SQL
✓ Activez vos audiences sur tous vos canaux
SCÉNARIO DE MARKETING NO-CODE
A visual editor for designing routes
Triggers, timeouts, conditional branches, nurturing loops, A/B testing, capping, and conditional restart. Teams build and refine these features independently, with support from our integration consultants when needed.
✓ Concevez vos parcours avec un éditeur visuel
✓ Automatisez vos scénarios sans coder
✓ Adaptez vos campagnes selon les comportements
✓ Optimisez vos parcours grâce aux tests A/B
GDPR BY DESIGN
Smartprofile inclut un module de RGPD complet
Multi-purpose, versioned consent registry; traceability of opt-in records; portability; access, correction, deletion, and the right to be forgotten; access and export logs; retention policies; compliant data collection widgets; APIs and consent scripts
✓ Centralisez et gérez les consentements
✓ Tracez les preuves de consentement
✓ Facilitez l’exercice des droits des utilisateurs
✓ Pilotez la conformité de vos traitements
NATIVE ANALYTICS
Track web and mobile traffic
Link customer journeys to CDP profiles and attribute campaign impact. Move from analysis to activation with a single click (e.g., “high intent” segment → abandoned cart follow-up scenario).
✓ Mesurez les performances web et mobile
✓ Analysez les parcours de vos utilisateurs
✓ Évaluez l’impact de vos campagnes marketing
✓ Transformez vos analyses en actions ciblées
ADVANCED, ROI-DRIVEN REPORTING
Clear dashboards linked to the business
Contribution au CA, LTV (Lifetime Value), coûts & marge, délivrabilité, engagement, désabonnements et fatigue marketing, parcours multi‑touch et comparaisons de scénarios, exports vers BI, connecteurs et API
✓ Visualisez vos performances en temps réel
✓ Mesurez la rentabilité de vos campagnes
✓ Analysez la valeur et l’engagement de vos clients
✓ Optimisez vos investissements marketing
Jointly Developed Roadmap
100% Made in France
Responsible AI
| Features | Smartprofile | Emarsys |
|---|---|---|
| Data model | ✓ Customizable, fully configurable, and editable by users | Complex custom solution, involvement of an integrator |
| Data management (deduplication, normalization, etc.) | ✓ Integrated into the users' workflow | Midterm |
| Segment Management | ✓No-code across all tables | Need SQL expertise for advanced segments |
| Marketing scenarios (workflows) | ✓ Visual editor – no-code solution for users | Complex – integrative approach preferred |
| GDPR / Privacy by Design | ✓ Native GDPR/ePrivacy Management – Dedicated GDPR Module | Non-native speakers: More scattered processes |
| Web and Native Mobile Analytics | ✓ Native module exempt from CNIL consent | Complex third-party integration |
| Attribution & ROI | ✓ Attribution model & data-driven | More limited |
| Reporting & Dashboards | ✓ Custom dashboard, native BI export | Complex customization |
| Domain Registration & Web Hosting | ✓ France or the EU – on-premises option | Cloud SAP |
| Support & CSM | ✓ Dedicated CSM | limited |
| Migration & Migration of Existing Systems | ✓ Plan for the restoration of existing infrastructure | Through an integrator |
| Email deliverability | ✓ Dedicated, customized support | General best practices |
| AI & Recommendations | ✓ Native algorithms for clustering, prediction, and recommendation – AI Agent | Built-in AI |
| Roadmap & Agility | ✓ Co-construction, releases continue | Fixed release |
| Total Cost of Ownership (TCO) | ✓ Predictable – no integrator | Heavy reliance on integrators |