Smartprofile, the French alternative to Emarsys
Take back control of your data and boost your marketing performance
Smartprofile consolidates your customer data, automates your omnichannel campaigns, and supports you every step of the way—without complexity, without SQL, and with dedicated CSM support
CUSTOM CDP, SQL-FREE SEGMENTATION
Connect CRM, ERP, e-commerce, customer service, mobile apps, and forms
Your data model is tailored to your business (not the other way around). Segment using custom tables, cross-reference web/app behavior, purchases, NPS, and customer service data, and publish your segments to campaigns, exports, or APIs—without any SQL queries.
NO-CODE MARKETING SCENARIOS
A visual editor for designing routes
Triggers, timeouts, conditional branches, nurturing loops, A/B testing, capping, and conditional restart. Teams build and refine these features independently, with support from our integration consultants when needed.
GDPR BY DESIGN
Smartprofile includes a comprehensive GDPR module
Multi-purpose, versioned consent registry; traceability of opt-in records; portability; access, correction, deletion, and the right to be forgotten; access and export logs; retention policies; compliant data collection widgets; APIs and consent scripts
NATIVE ANALYTICS
Track web and mobile traffic
Link customer journeys to CDP profiles and attribute campaign impact. Move from analysis to activation with a single click (e.g., “high intent” segment → abandoned cart follow-up scenario).
ADVANCED, ROI-DRIVEN REPORTING
Clear dashboards linked to the business
Contribution to revenue, LTV (Lifetime Value), costs & margin, deliverability, engagement, unsubscribes, and marketing fatigue, pmulti-touch gestures and scenario comparisons, exports to BI, connectors, and APIs
A CSM THAT KNOWS YOU… AND RESPONDS TO YOU
Every client has a dedicated account manager, clear SLAs, quarterly reviews, and an optimization plan. We are both a software provider and an integrator: the feedback loop between product expertise and real-world usage is short and effective.
Jointly Developed Roadmap
100% Made in France
Responsible AI
| Features | Smartprofile | Emarsys |
|---|---|---|
| Data model | ✓ Customizable, fully configurable, and editable by users | Complex custom solution, involvement of an integrator |
| Data management (deduplication, normalization, etc.) | ✓ Integrated into the users' workflow | Midterm |
| Segment Management | ✓No-code across all tables | Need SQL expertise for advanced segments |
| Marketing scenarios (workflows) | ✓ Visual editor – no-code solution for users | Complex – integrative approach preferred |
| GDPR / Privacy by Design | ✓ Native GDPR/ePrivacy Management – Dedicated GDPR Module | Non-native speakers: More scattered processes |
| Web and Native Mobile Analytics | ✓ Native module exempt from CNIL consent | Complex third-party integration |
| Attribution & ROI | ✓ Attribution model & data-driven | More limited |
| Reporting & Dashboards | ✓ Custom dashboard, native BI export | Complex customization |
| Domain Registration & Web Hosting | ✓ France or the EU – on-premises option | Cloud SAP |
| Support & CSM | ✓ Dedicated CSM | limited |
| Migration & Migration of Existing Systems | ✓ Plan for the restoration of existing infrastructure | Through an integrator |
| Email deliverability | ✓ Dedicated, customized support | General best practices |
| AI & Recommendations | ✓ Native algorithms for clustering, prediction, and recommendation – AI Agent | Built-in AI |
| Roadmap & Agility | ✓ Co-construction, releases continue | Fixed release |
| Total Cost of Ownership (TCO) | ✓ Predictable – no integrator | Heavy reliance on integrators |
