Marketing Automation

Marketing automation involves automating campaigns and workflows triggered by events, behaviors, or segments.

Smartprofile enables you to design sequences and activate cross-channel scenarios based on data collected along the customer journey.

Smartprofile lets you create and distribute your marketing materials: emails, text messages, landing pages, surveys, push notifications, and alerts.

Actions can be triggered in real time based on the contact’s profile, context, and “momentum,” resulting in a more relevant interaction.

They can come from website and mobile app tracking, as well as connectors to your business data (CRM/ERP/tools), to capture the entire customer journey.

Smartprofile consolidates data into a single customer repository (SCR) to provide a 360° view that can be leveraged for customer engagement.

Yes: You can create advanced segments and measure lead engagement, interest, or readiness through profiling and scoring.

The module transforms data into actionable insights to enhance customer understanding, feed the CRM, and optimize marketing performance.

Yes: The approach emphasizes using only the data that is strictly necessary and running more targeted campaigns (“less data, more qualification”).

Smartprofile algorithms help deliver the right message to the right audience at the right time, based on available data.

Yes: Marketing automation relies on centralized data and a customer repository, and integrates with other components (data collection/activation).

Smartprofile emphasizes clear governance, controlled consent, and demonstrable compliance at the platform level to enable data usage within a compliant framework.