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Marketing automation2026-10-12T12:40:13+00:00

MARKETING AUTOMATION

Intéragissez en live avec vos clients

A solution to collect data on the entire customer journey to manage relevant and customizable marketing sequences

  • Automatisez vos scénarios

  • Personnalisez vos messages

  • Activez tous vos canaux

Marketing Automation - Smartprofile
Séquences marketing - Smartprofile

SÉQUENCES MARKETING

Save time by automating your campaigns

Draw your relational marketing sequences and enable your cross channel scenarios based on your marketing strategy.

✓ Automatisez vos campagnes marketing

✓ Déclenchez des actions selon les comportements

✓ Orchestrez vos communications multicanales

✓ Personnalisez vos parcours clients

User Journey

Collect data across the entire customer journey

By tracking your websites and mobile apps, or by integrating with the business data available within your IT ecosystem, you can leverage the data available at every stage of the customer journey.

✓ Suivez le parcours client sur tous les canaux

✓ Analysez les comportements de navigation

✓ Identify the friction points

✓ Optimisez l’expérience à chaque étape

User Journey - Smartprofile
Référentiel client unique - Smartprofile

SINGLE CUSTOMER DATABASE

Get 360° vision

Consolidate all your data into a single customer repository (RCU) to know your customers and optimize your decision-making.

✓ Centralisez toutes vos données clients

✓ Unifiez vos profils et éliminez les doublons

✓ Visualisez l’ensemble des interactions clients

✓ Améliorez votre connaissance client

PROFILING ET SCORING

Créez des segments avancés en fonction des données disponibles

Make personae available to your marketing teams. Measure the commitment of your contacts. Detect the appetite for an offer. Identify your lead maturity...

✓ Segmentez vos audiences avec précision

✓ Évaluez l’engagement de vos contacts

✓ Détectez l’appétence pour vos offres

✓ Identifiez vos prospects à fort potentiel

Profiling et scoring - Smartprofile
Intéraction one to one - Smartprofile

ONE-TO-ONE INTERACTION

Communicate with your contacts in real time on the right channel

Déclenchez des interactions personnalisées en fonction du profil de votre contact : message, support, momentum… Bénéficiez d’une solution cross canal tout en un pour créer et diffuser vos ressources marketing : email, sms, landing page, enquête, push, notification, alerte…

✓ Personnalisez vos messages en temps réel

✓ Communiquez sur le canal le plus adapté

✓ Déclenchez des interactions selon les comportements

✓ Engagez vos contacts au bon moment

ANALYSIS

Turn your data into actionable business insight

Enrich your customer knowledge. Capitalize on all multi-channel interactions and behaviors. Power your CRM. Optimize the performance of your marketing actions...

✓ Analysez vos performances marketing

✓ Visualisez vos résultats dans des tableaux de bord

✓ Identifiez les tendances et les opportunités

✓ Optimisez vos campagnes grâce aux données

Analyse marketing automation - Smartprofile

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What is marketing automation?2026-02-10T10:38:08+00:00

Marketing automation involves automating campaigns and workflows triggered by events, behaviors, or segments.

What is marketing automation used for in Smartprofile?10 February 2026 at 10:38:58 GMT

Smartprofile enables you to design sequences and activate cross-channel scenarios based on data collected along the customer journey.

What channels are available in the Marketing Automation module?10 February 2026 10:40:09 GMT

Smartprofile lets you create and distribute your marketing materials: emails, text messages, landing pages, surveys, push notifications, and alerts.

How does Smartprofile trigger messages “at the right time”?10 February 2026 10:41:10

Actions can be triggered in real time based on the contact’s profile, context, and “momentum,” resulting in a more relevant interaction.

Where does the data used to trigger the scenarios come from?10 February 2026, 10:42:03 GMT

They can come from website and mobile app tracking, as well as connectors to your business data (CRM/ERP/tools), to capture the entire customer journey.

How does Smartprofile consolidate data to personalize campaigns?10 February 2026 at 10:42:49 UTC

Smartprofile consolidates data into a single customer repository (SCR) to provide a 360° view that can be leveraged for customer engagement.

Are segmentation and scoring included?10 February 2026 at 10:43:42 GMT

Yes: You can create advanced segments and measure lead engagement, interest, or readiness through profiling and scoring.

How can we measure the impact of campaigns and scenarios?10 February 2026, 10:44:45

The module transforms data into actionable insights to enhance customer understanding, feed the CRM, and optimize marketing performance.

Does Smartprofile support a “responsible marketing” approach?10 February 2026 10:45:35

Yes: The approach emphasizes using only the data that is strictly necessary and running more targeted campaigns (“less data, more qualification”).

How does Smartprofile help with AI in advertising campaigns?10 February 2026 at 10:46:34 GMT

Smartprofile algorithms help deliver the right message to the right audience at the right time, based on available data.

Is the Marketing Automation module an “all-in-one” solution integrated with the rest of the platform?10 February 2026 10:47:32 UTC

Yes: Marketing automation relies on centralized data and a customer repository, and integrates with other components (data collection/activation).

Is Smartprofile marketing automation GDPR-compliant?10/02/2026 10:48:55

Smartprofile emphasizes clear governance, controlled consent, and demonstrable compliance at the platform level to enable data usage within a compliant framework.

Smartprofile Marketing Automation: cross-channel workflows triggered by unified customer data, enabling real-time engagement on the right channel.

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