The center of gravity of your data ecosystem
Centralize all your data sources with a single click
The strength of CDP Smartprofile lies in its ability to integrate with all of your technology stack.
Whether you use CRM, customer service, ERP, or e-commerce CMS solutions, our connectors allow you to collect raw customer data in real time.
With our modular suite, you don’t just collect data—you create a single customer repository from which you can activate data and power your scenarios Marketing Automation in a truly meaningful way.
NATIVE INTEGRATION
Synchronize your data by creating automated workflows
The success of a data strategy depends on effective centralization and up-to-date data within your Customer Data Platform. Smartprofile offers native connectors to leading CRM and e-commerce solutions.
- Automatic retrieval of data on your customers, transactions, shopping carts, etc.
- Updating profiles after an interaction with your information system.
- Dynamic segmentation based on purchase history (RFM).
By connecting your ecosystem to our Solution CDP, you turn every piece of customer data into a personalized engagement opportunity.
ADVERTISING PARTNERSHIPS AND ACQUISITION
Optimize your advertising campaigns with first-party data
Export your audience segments to your ad networks for more effective campaigns.
Stop spending your advertising budget blindly. Smartprofile connectors let you sync your data directly with Google Ads or Meta Ads. By syncing your audience segments from the CDP, you can:
- Exclude your current customers from your acquisition campaigns to reduce costs.
- Create lookalike audiences based on your best customers.
- Re-engage your dormant leads through highly targeted retargeting campaigns.
This is where the synergy between Data collection and advertising activation really comes into its own.
CUSTOM APIs AND CONNECTORS
Deploy custom integrations using our robust API and webhooks.
Because every company has specialized business tools or proprietary databases, Smartprofile offers to implement custom connectors.
Setup custom APIs or file sharing, our teams offer you the best solution for securely collecting and updating your customer data.
Data from the Customer Data Platform can be fed back into your tools via APIs or webhooks. Our platform acts as the central hub for your data, ensuring data consistency and relevant activation … every message sent through our module Marketing Automation is based on reliable and up-to-date information.
