Distributed marketing allows a brand to think globally while acting locally, by providing communication tools to field teams.

It serves to animate a network and allow local campaigns while controlling the brand experience.

Local marketing is about the communication of a local entity, while distributed marketing organises this communication across a network (branches, points of sale) with a central framework.

The platform allows for the management of communication by providing materials that are consistent with the brand image.

You can manage omni-channel resources such as email, SMS, and landing pages, via a builder or HTML code import.

Yes: Smartprofile offers a calendar to plan (A/B/C, follow-up, multi-channel) and manage event-driven or automated campaigns.

Yes: campaigns can be managed in automated mode (examples given: birthday, subscription expiry, new offer).

The platform integrates a CRM module to build and manage a database (contact/company files).

Yes: the “request management” feature allows for processing bookings, demos, and contacts, and directing them to the correct department/employee.

Reporting provides access to campaign indicators (opens, clicks, engagement, undeliverable mail) and network activity tracking (messages, interactions, number of contacts).

It is particularly suitable for organisations with a network (branches, franchises, partners) that wish to communicate locally with more proximity and personalisation.

Local and distributed marketing is a built-in feature of the platform to “think global, act local” and distribute marketing resources to the network. It can be activated or not depending on user needs.