Web & App Analytics

Web analytics involves measuring and analyzing the usage of a website or application (visits, user journeys, traffic sources, conversions) to improve performance and user experience.

This is a web and mobile measurement and analytics module designed to track the omnichannel customer journey and the performance of your digital initiatives.

Smartprofile covers web and mobile apps and focuses on tracking users' web and mobile journeys.

Smartprofile promotes an approach that allows for the retention of comprehensive measurement data, notably through a solution described as “consent-free” (according to the criteria mentioned) to prevent the loss of measured traffic.

Yes, Smartprofile positions itself as a French alternative to Google Analytics, promising compliance and measurement across the entire audience.

Yes: The module features an Attribution module to manage and optimize digital campaigns (sources, channels, performance).

Yes: Smartprofile offers a UX & Content module to identify high-performing paths, exit points, and engaging content.

Yes: An e-commerce module highlights the analysis of viewed products, abandoned carts, and reserved services.

Smartprofile is certified by the ACPM (Web & Mobile) and is listed as a tool for audience certification.

Yes: Smartprofile enables a quick migration by reusing the tagging plan and deploying tracking in less than a week.

Smartprofile helps your teams integrate with your existing ecosystem, including CMP, GTM, and BI tools.

Yes: Smartprofile provides project guidance throughout your project and support in France.