OUR STORY

Three enthusiasts for new technologies with complementary profiles: marketing, development, databases, embark on the internet adventure with a shared, forward-thinking vision and a strong belief in the impending internet revolution.

After several years of R&D, the first SaaS Marketing Automation solution in France is launched: a marketing datamart powered by online tracking (web analytics). to push modules marketing: email and sms

Smartprofile becomes the first e-CRM solution in France to share offline data and real-time website tracking data. Customizing the content of a website becomes possible by creating profiles based on on or off-line data

The Smartprofile native module is certified by the ACPM and joins the exclusive circle of audience measurement tools capable of officially certifying the audience of a website.

A contact sheet is developed to represent all the data on a contact and interactions (campaigns). The card is customizable on demand and allows you to enter contact information

Smartprofile becomes the 1st solution in France to integrate the mobile channel into a Marketing Automation solution. Proprietary sdk are developed to manage the analytics and campaigns (push notification) part

SMARTPROFILE ENTERS THE DELOITTE FAST 50 MEDITERRANEAN

To manage live interactions more easily, a campaign management module is deployed to allow users to create marketing sequences over the entire customer journey including email, SMS, mobile push channels

CREATING A GAMING MODULE TO MANAGE DATAS COLLECTED BY ADVERGAMES VIA APIS AND A DEDICATED MODULE

Partnership with INRIA Sophia-Antipolis for the development of Machine Learning algorithms applied to Data Marketing

Deployment of a GDPR module to manage the user data lifecycle and control the information and consent of each contact.

Setting up Builders to manage email, landing page, forms and satisfaction surveys in no-code

Smartprofile offers a distributed marketing module allowing brands/franchises to leave the hand to their network to manage decentralized local marketing campaigns

Smartprofile is the first solution to integrate the voice channel with data collection and interaction management via Alexa skills.

The web analytics module of Smartprofile obtains the consent exemption of the CNIL. The GDPR module expands on new features to allow the proper management of data on third-party tools

Second part of the partnership with INRIA to deploy a clustering and recommendation algorithm

Launch of a thesis on algorithms for responsible marketing