SmartProfile
GDPR – smartprofile11 March 2026 at 15:26:26

A GDPR-compliant solution to secure your data

Manage your data in compliance with the law

The GDPR isn’t a hindrance: it’s a competitive advantage when it’s built in from the start.

Smartprofile helps you collect, consolidate, and leverage your data while maintaining clear governance, managing consent effectively, and ensuring demonstrable compliance.

PRIVACY PROTECTION PACT

Read about our clear commitment to protecting personal data

Smartprofile has received the NSP – Privacy Protection Pact certification, which outlines concrete principles for the protection of personal data

-transparency

-control

-protection.

SMARTPROFILE: COMPLIANCE “BY DESIGN”

Make compliance a central part of your marketing strategy

Data compliance shouldn’t be an afterthought. Smartprofile builds compliance and regulatory adherence into the design of every feature and during deployment to users:

– Data governance ensured
– Traceability
– Data lifecycle management
– Responsible activation.

A GDPR MODULE TO MANAGE YOUR DATA

Check out a toolkit for your DPO

The Smartprofile GDPR module helps you organize your data and data processing in a practical way:

– Purpose Management
– Data lifecycle management
– Traceability & evidence: retain relevant information (without over-collecting)
– Collection, management, and tracking of consents
– Data Privacy Management.

WEB ANALYTICS MODULE EXEMPT FROM CONSENT REQUIREMENTS BY THE CNIL

Track 100% of your traffic while complying with the law

Smartprofile is one of the web analytics solutions that has received a consent exemption from the CNIL, allowing you to track your website’s traffic for 100% of visits.

Switch to a hybrid approach with customized data collection based on the consent given by your visitors.

THE GDPR: A KEY DIFFERENTIATOR FOR YOUR CUSTOMERS

Reassure your customers about how their data is handled

Your customers expect transparency and ethical practices when it comes to managing their data. Smartprofile turns compliance into a competitive advantage: governance, traceability, data control, and responsible activation.

Discover our solution now with one of our experts

WEB ANALYTICS

Take advantage of our native web and mobile tracking module to enhance your customer insights

DATA MODEL

Configure your data model with no limits on the number of tables or fields. Create the model that fits your needs

MARKETING AUTOMATION

Boost your marketing automation campaigns with our cross-channel module integrated with the CDP

API CONNECTORS

Synchronize data from your CRM, ERP, and other tools using our connectors, which enable real-time data exchange

More than 200 companies use Smartprofile

Century 21
Manpower
Air Corsica
Auto Moto
Apivia Courtage
Order of Malta
What is the RGPD Smartprofile module?10 February 2026 at 11:15:36 AM

The RGPD Smartprofile module is a “toolbox” that helps to organise your data and processing activities to maintain operational and demonstrable compliance.

How does Smartprofile implement “privacy by design”?10 February 2026 at 11:16:19 GMT

Smartprofile places compliance at the heart of its design: data governance, traceability, lifecycle management and responsible activation.

Can processing purposes be managed?10 February 2026, 11:16:47

Yes, the module includes purpose management, to link each piece of data and each use to a clear objective.

How Smartprofile manages consent (collection, proof, history)?10 February 2026 at 11:17:28 GMT

Smartprofile offers the collection, management, and traceability of consent, to retain useful information without over-collecting.

How to prove compliance in case of an inspection?10 February 2026 11:17:59

The module focuses on traceability and the preservation of necessary evidence, in order to have “demonstrable” compliance.

How does Smartprofile master the data lifecycle?10 February 2026 at 11:18:32 UTC

Smartprofile provides mechanisms such as anonymisation, archiving and purging (definitive deletion), which can be configured according to your retention policy.

Does the module help to respect people's rights (GDPR)?10 February 2026 at 11:19:21 GMT

Yes: the solution includes actions related to rights (access, modification, deletion) and indicates that requests will be processed within 30 days.

Who owns the data in Smartprofile?10/02/2026 11:19:57

Smartprofile acts as a subcontractor, and the data collected on the platform is the property of the client (data controller).

Are the data hosted in the EU / France?10 February 2026 at 11:20:48 AM

Smartprofile hosts its CDP data in France or within the EU, depending on your requirements, to ensure security and confidentiality.

How to avoid over-collection and apply minimisation?10 February 2026 at 11:21:39 GMT

Smartprofile has a “privacy by default” approach, minimising the data collected (e.g. more restrictive formats when full information is not needed).

What is the Privacy Protection Pact certification?10 February 2026 at 11:22:25

The Privacy Protection Pact is a professional accreditation demonstrating an organisation's commitment to personal data protection; Smartprofile is accredited and guarantees transparency, control, and protection.

And does “consent-exempt” web analytics have anything to do with the GDPR?10 February 2026, 11:23:16 GMT

Smartprofile, with its native Web Analytics module, is one of the solutions that has received a consent exemption from the CNIL for audience measurement, and offers a hybrid measurement approach based on user consent.

The Smartprofile GDPR module systematically organizes your compliance: processing purposes, consent, evidence, and data lifecycle (anonymization, archiving, deletion) to ensure operational and demonstrable compliance. It integrates with the platform (CDP, activation, analytics) to turn the GDPR into a driver of trust rather than a mere constraint.

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