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Customer Data Platform10 February 2026 at 10:33:50 GMT

Customer Data Platform

Unlock the potential of your customer data

With Smartprofile's CDP, consolidate all your data and gain a comprehensive, reliable, real-time 360-degree view of your customers.

SINGLE CUSTOMER DATABASE

Unlock the data in your ecosystem

Would you like to consolidate all your customer data from various sources? Our CDP allows you to consolidate and unify all your customer information to gain a deeper understanding of your audience.

360° Contact File

CUSTOMER INSIGHTS

Make strategic decisions based on reliable data

Having trouble analyzing your customer data? Our CDP consolidates all data from your customers’ entire user journey into unified customer profiles.

ADVANCED SEGMENTATION

Create relevant customer profiles

Want to identify groups of customers with similar behaviors? Create contact segments based on your entire dataset—either manually or using our AI algorithms.

Segmentation

ADVANCED CUSTOMIZATION

Offer personalized customer experiences

Are you struggling to deliver the right content to your different audiences? Our CDP helps you match each of your contacts with the right content at the right time, on the right channel.

SECURITY AND COMPLIANCE

Manage your data in a GDPR-compliant environment

Do you want to ensure that your data processing complies with the GDPR? Our CDP, hosted within the EU or in France depending on your requirements, allows you to guarantee the security and confidentiality of your data.

The GDPR module helps you stay compliant with various European and French laws.

Discover our solution now with one of our experts

WEB ANALYTICS

Take advantage of our native web and mobile tracking module to enhance your customer insights

DATA MODEL

Configure your data model with no limits on the number of tables or fields. Create the MCD* that meets your needs

MARKETING AUTOMATION

Boost your marketing automation campaigns with our cross-channel module integrated with the CDP

API CONNECTORS

Synchronize data from your CRM, ERP, and other tools using our connectors, which enable real-time data exchange

More than 200 companies use Smartprofile

Century 21
Manpower
Air Corsica
Auto Moto
Apivia Courtage
Order of Malta
What is a Customer Data Platform (CDP)?10 February 2026, 10:24:26 GMT

A CDP is a platform that collects and consolidates customer data from multiple sources to create a single, actionable view of the customer for use in marketing and analytics.

What is a CDP used for?10 February 2026, 10:25:24 GMT

A CDP is used to centralize, clean, and reconcile customer data, and then create segments and audiences that can be targeted across marketing channels.

What types of data can a CDP collect?10 February 2026 at 10:26:29 GMT

A CDP can aggregate behavioral (web/mobile), transactional (purchases), relational (CRM), and marketing (campaigns, forms, interactions) data.

What sources can CDP Smartprofile connect to?10 February 2026 at 10:27:10

CDP Smartprofile integrates web and mobile data (via a native analytics module) with CRM, ERP, and business application data through connectors and APIs, as well as forms and data imports.

How does Smartprofile create a unified view of the customer?10 February 2026 at 10:28:27 GMT

Smartprofile aggregates data from a single user and applies data quality processes (standardization, deduplication, consistency) to create a single profile.

What is the difference between a CDP and a CRM?10.02.2026 10:29:14 GMT

A CRM primarily manages sales relationships (contacts, opportunities). A CDP also consolidates behavioral and marketing data for analysis, segmentation, and activation.

What is the difference between a CDP and a DMP?10 February 2026, 10:30:19 GMT

A DMP focuses on advertising and media segments. A CDP centers on first-party data and the customer view, which is useful for relationship marketing and omnichannel strategies.

Does the CDP Smartprofile include marketing activation?10 February 2026 10:31:02 GMT

Yes: Smartprofile allows you to activate segments through a marketing automation module and via exports to third-party tools (CRM, BI, platforms).

How does Smartprofile handle GDPR and consent in the CDP?10 February 2026 at 10:31:55 GMT

Smartprofile includes a dedicated GDPR module to manage consent, processing purposes, data retention, and data subject rights, ensuring that data is processed in compliance with the law.

What does AI enable in the CDP Smartprofile?10 February 2026 at 10:32:40

Smartprofile's AI helps create more relevant segments through clustering, scoring, prediction, and recommendations to improve targeting and personalization.

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