Smartprofile's latest articles

Customer experience personalisation is no longer an option, it's a standard imposed by the [...]

In the B2B world, time is a rare commodity and the sales cycle [...]

Marketing automation is not just an email sending toolkit. It's a true [...]

In a context where marketing departments must manage a multitude of scattered customer data [...]

In most marketing directions, the question of customer knowledge is at the heart [...]

Over the past few years, marketing departments have seen their technological ecosystems become more complex [...]

Local marketing, or distributed marketing, allows a brand to think globally while [...]

In our first article, we discovered what clustering is and what it's for [...]

In our previous article, we discovered what clustering is and how it [...]

Clustering [1] is an unsupervised machine learning method aimed at grouping objects [...]

In the era of Data Marketing, the quality of your customer database becomes [...]

In a constantly evolving market, both technologically, legally, and geopolitically [...]

While Marketing Automation solutions are now widely adopted by businesses, users [...]

In a context where security needs are increasingly complex [...]

Segmenting your customer database is a crucial step in optimising your [...]

Introduction Whether in B2B or B2C, the journey [...]

Email marketing has established itself as the essential communication and promotional channel for [...]

The acquisition of new leads and customers is central to a company's strategy. But how [...]

With the advent of ChatGPT, AI has taken a prominent place in the toolbox [...]

In the ever-evolving world of digital marketing, marketing automation has established itself as [...]

Marketing Automation has become an indispensable tool for marketing departments. It allows for the automation of [...]

In today's marketing ecosystem, automation has become an essential component for businesses looking to [...]

In the era of omnichannel, effective customer data management has become a major challenge [...]

The arrival of winter brings news from Smartprofile. As with every semester, new features [...]

In 2024, Google and Yahoo are strengthening their rules for bulk email sends. Fin [...]

The end of the year is one of the key moments for many companies who carry out for [...]

New year, new challenges to keep in touch with your contacts in 2024!

Black Friday is one of the events imported from the USA that [...]

Halloween! A key moment between the summer holidays and the end-of-year festivities [...]

However, your email design Declare your addresses Senders Use a domain configured with a [...]

As you know, every 6 months we offer an update [...]

The year 2022 is ending on a high note with a multitude of new features to present to you for [...]

You've been waiting for it, and it's finally here... the Smartprofile Summer 2022 release! What [...]

A new year means new beginnings and new year's resolutions... So to start 2022 off right, our [...]

In a few years, Black Friday has become a must-have event in the highlights [...]

Since Monday 20 September 2021, it's here! #iOS15 is here! And with [...]

You have certainly heard of the new guidelines and recommendations from the CNIL [...]

Spring's return heralds the arrival of warmer days, but also the new release of [...]

But what is a «cookie»? If the mention of this word sends you back to the smell and the [...]