Our webinars and vidéos

Webinar Gamification: How to activate, retain and qualify new customers through data gaming

Looking to win over and activate new customers? Engage your customer base in a unique way? Foster loyalty among your customers or employees? Discover 5 practical use cases for gamification.

Webinar: 10 Expert Tips for Impactful Emails

Do you want to increase your email conversion rates? This webinar will give you all the tips for creating catchy email subject lines, structuring your emails for greater impact, analysing your campaign statistics, and understanding the mistakes to avoid.

Webinar 10 expert tips to increase your campaign ROI through data analysis

How to maximise your advertising campaign ROI? How to improve your targeting? Your messages? What are the errors to absolutely avoid? These are all questions our experts answer in this webinar.

Webinar: Social Ads

As a media player, how can social ads help you in your strategy of acquiring traffic and retaining your audience? Learn best practices for managing campaigns and tracking your conversions

Webinar Analytics

Do you want to see more clearly on the CNIL's regulation around cookies, the compliance of Google Analytics? Smartprofile teams answer all your questions

Marketing Automation Webinar

Marketing automation is an essential lever in your Marketing strategy. You want to discover the basics to optimise your customer relationship and achieve your goals, this webinar is for you

iOS15 Update Webinar

With the arrival of iOS 15, Apple has implemented a new Mail Privacy Protection feature which has the effect of simulating an email opening, whether it is effective or not. What workarounds has Smartprofile put in place to ensure campaign tracking is as accurate as possible?

Employer branding: How to optimise recruitment and employee retention

Do you want to optimise your time as a recruitment professional? But are you harnessing all the data at your disposal? Discover 5 tips to better exploit the potential of your candidate data to optimise your time.

CNIL Directive and Cookies Webinar

What is your duty to your customers? How do you comply with the new guidelines and regulations for tracking data on your sites and APPs?

What are the implications for the management of your business and the tracking of your media purchase budgets?

How AI Contributes more responsible marketing

Check out our intervention at WAICF to find out how AI optimises marketing campaigns. Discover the simple and clear explanations for our R&D work presented by our CTO and our Data Scientist

Email expiration date to reduce carbon footprint

Join us with the Badsender teams to discuss the #zerocarbon initiative for more respectful marketing campaigns