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Clustering [1] is an unsupervised machine learning method aimed at grouping objects [...]

In the era of Data Marketing, the quality of your customer database becomes [...]

In a constantly evolving market, both technologically, legally, and geopolitically [...]

While Marketing Automation solutions are now widely adopted by businesses, users [...]

In a context where security needs are increasingly complex [...]

Segmenting your customer database is a crucial step in optimising your [...]

Introduction Whether in B2B or B2C, the journey [...]

Email marketing has established itself as the essential communication and promotional channel for [...]

The acquisition of new leads and customers is central to a company's strategy. But how [...]

The year 2020 saw the development of a phenomenon of hyper-communication from brands [...]

For marketers, preparing a schedule with the communications to launch throughout [...]

Data is now ubiquitous in businesses, regardless of their size or their [...]

A little over 2 years have passed since the GDPR came into force, [...]

One of the key concepts in marketing is the approach to segmenting a target market. This [...]

In the highly codified world of software publishers, SaaS and/or on-premise, [...]

The digitalisation of the customer journey makes the implementation [...] increasingly necessary every day

All of us in front of our screens, we waited to find out how we were going to be treated [...]

Having become a term used by everyone, the term «cookie» has made its way [...]

Pourquoi les entreprises devraient-elles communiquer régulièrement ? Maintenir un lien, même ténu, avec ses clients...

Email marketing is still the most profitable marketing channel today, but that doesn't mean [...]

Email is a unique way to converse with your subscribers throughout [...]

Your reputation with email providers depends on many factors. One of the most important [...]

Thanks to «media queries», it's easy to change the appearance of an email depending on [...]

You have put in place a clean collection system, you pay attention to the content [...]

DMARC (Domain-based Message Authentication, Reporting and Conformance) is a technical specification designed to reduce the use of [...]

Getting into email marketing means learning a whole host of new terms. Some [...]

This article is from the Litmus blog, available here in English. Litmus allows [...]

The sales frenzy is coming to an end, so it's a good time to get [...]

2013 is already well underway and has seen its fair share of studies and infographics of all kinds flood the web in recent weeks. To the question: what's new doctor on the emailing market? we wouldn't know where to begin, there's so much to say. So let's start by talking about usage and trends, focusing on the very good SNCD Email Marketing Attitude 2012 study.

Email marketing, a simple tool? Yes and no! While emailing has quickly established itself as the [...]

Developing a Facebook application for your brand page is not what there is [...]

Gmail, Google's webmail service, is constantly evolving. The Mountain View firm has [...]

In one of our previous articles on coding best practices, we had [...]

Bruno Florence, member of the SNCD board of directors, of which NSP is a member, director of the cabinet [...]

The Freemium model has often been discussed and its appeal for companies wishing to [...]

In these difficult times for email marketing, where on the one hand unscrupulous players take advantage [...]

Every month, the CCM Benchmark browser market share ranking comes [...]

The ordinance published on 26 August 2011 in the Official Journal by the Ministry of the Economy, of [...]

Boost the performance of a shipment through content sharing. The sharing feature of [...]