The return of spring heralds warmer days but also the new SmartProfile release for Spring-Summer 2021!
Once again, the teams have worked tirelessly to bring you improvements to existing features as well as new, significant features to make SmartProfile the essential Marketing Hub for your digital marketing actions!
Push Web
How to engage with your online audience, whether they are prospects or casual visitors, when they are not on your website and you don't have their email address or mobile number?
Web Push is a very relevant channel for you to send messages to browsers (desktop and mobile) to your subscribers.
The module deployed in SmartProfile allows the management of:
– Consent: personalise the invitation to subscribe to your campaigns
– The logging of consent through our GDPR module
– Campaign management across all deployed sites
– Reporting to understand the performance of your campaigns
Test this channel, simple to set up on your website and very effective!
After the Social Ads component, which was introduced as a new feature in past releases, we have added a new functionality to allow you to manage the Facebook channel natively within SmartProfile.
You will now be able to link your SmartProfile account to your Facebook pages and manage your posts directly from SmartProfile.
Your posts can be created and scheduled from one place: SmartProfile
Visual Editor:
The big family of editors is growing! After email, landing page, and survey editors, we are offering you a visual editor.
This editor allows you to create visuals and add custom text boxes for output in high-definition PDF or for posting on Facebook.
The editor supports A3, A4, A5, F12 formats, ... but also your Facebook visuals!
Calendar:
The advanced Calendar functionality makes its grand debut in SmartProfile. You will now be able to, from the calendar:
– View campaigns created across your different channels
– Retrieve campaign proposals offered by the solution or the parent company (when using Distributed Marketing mode)
– Select campaigns and deploy campaigns from the calendar
Distributed Marketing – Multilingual Model Management:
The platform used in Distributed Marketing mode by agencies or brands now offers the possibility to create and manage templates:
– Email
– The Landing Page
– Of inquiries
– Visuals
Models can be associated with 1 or n accounts and assigned based on the accounts' language.
SMS campaign optimisation:
Sending personalised and automated SMS messages is good, but sending enriched SMS messages is even better! We've therefore added the enriched SMS feature to allow you to include pages, surveys or documents in your campaigns.
The enhanced SMS section of the interface allows you to customise the media to be integrated.
You will be able to enrich your SMS messages with landing pages, surveys, or documents directly managed through the platform.
Short links
To allow you to manage your SMS or QR code campaigns from start to finish with campaign performance as the outcome, we have added a «short link» feature.»
This feature allows you to:
– To transform your long and complex URLs into short links
– To retrieve all statistics for these links: clicks, origin, device, etc.
This feature is now available in your SMS interface to generate a short link directly in your messages from a typed URL!
Survey
Since we introduced our drag-and-drop survey editor, many of you have been asking for additional features.
This has been done with integration directly from the editor:
– Of multi-page question management
– Managing conditions on questions
– On adding the star response
– On enhancing scoring functionality
Adding new languages
The SmartProfile platform is now fully translated and accessible for our German, Spanish, and Italian friends!
Segmentation
We have added new rules regarding the presence of your contacts in broadcast lists. These rules enable you to refine your targeting more simply.
We look forward to your feedback on our new features!
