As you know, every 6 months, we offer an update of the Smartprofile solution brimming with new features, with a view to a better user experience.and always more value from your data!
Our roadmap is the result of close collaboration between our users and product teams who are doubling their efforts to meet the needs of each of our customers. Thank you to all the users and technical teams for this joint release!
Let's explore the latest news together.
Marketing module – Resource management
From now on you will be able to Classify your messages, landing pages, surveys, campaigns, segments, and scenarios by grouping them into thematic folders. Thanks to this structured organisation, finding your resources becomes child's play, thereby simplifying your marketing management process.
Email campaign management
Optimisations have also been made to the Emailing block to allow for more optimal campaign management:
Message creation
The email builder has been enhanced with the addition of two new blocks which will bring you new possibilities in your way of communicating with your contacts.
First of all, The RSS feed block linked to your online site/blog to automatically share content. No need to worry about manually updating your posts anymore, this block takes care of everything by displaying the latest news and information to your subscribers.
Next, conditional blocks allowing them to appear, offering a powerful functionality to display dynamic content to your contacts based on their profile. You can create multiple blocks and make them appear based on specific segmentation rules. This capability allows you to stand out from your competitors by creating targeted and personalised messages.
Advanced block management
A new enhancement that will save you precious time! You now have the option to edit your advanced (saved) blocks directly from your marketing assets.
New types of ironing
To help you target your recipients more effectively and personalise your messages, we have revised the interface for resends. From now on, You can perform ironing on specific predefined segments., such as active clickers and active recipients.
Furthermore, we've added the ability to edit the subject of your broadcasts and also the ability to add supplementary distribution lists and exclusion lists during your broadcasts. These improvements allow you, for example, to focus your efforts on people who have already shown interest in your content, thereby improving the engagement and results of your campaigns.
Email Marketing Campaign
A major new feature has been added to your email campaigns: a carbon footprint indicator generated by your shipments. This feature allows you to assess the environmental impact of your messages and take action to optimise your campaigns. This feature offers you a clear view of the ecological impact of your dispatches and encourages you to adopt more sustainable marketing practices. By optimising your campaigns to reduce your carbon footprint, you demonstrate your commitment to sustainability and You stand out as a responsible company.
Marketing / Events
Aggregate several campaigns within an event to obtain the consolidated statistics. Create your event, add associated campaigns, and track statistics within an offline report that you can share with non-users of the solution.
The contact report
You can now access detailed information about the composition of your database, including the proportion of active and inactive contacts, as well as their breakdown by different criteria such as salutation, job title, or company. With this data, you can gain a better understanding of your audience and adjust your communication strategies accordingly. By identifying inactive contacts, you can take steps to re-engage them and maximise your conversion rate.
Are you a user of these modules? Test these new features now to make your experience even simpler and more ergonomic. Don't hesitate to give us your feedback by contacting our Customer Success Manager. Emmanuelle Le Comte or our team Support.
You don't have these modules yet? If you are interested in these features, book an appointment with our team to schedule a Demo of the tool.
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