The arrival of winter means new developments at Smartprofile. As every six months, the most significant new features are presented as part of our «release».
On the agenda for this Autumn Winter 2024 edition, improvements to our various modules and the arrival, among other things, of’Generative AI. Thank you to the whole team for the work done, but also to our users for helping us co-construct our roadmap!
Let's explore the latest news together.
Optimising the management of your criteria and forms
The management of contacts, companies, and your custom tables is enhanced with new features for adding and managing your fields.
Disappear new types of fields making their appearance, such as single or multiple selection choice lists. All new fields that you will be able to use to manage your contact sheet or to enrich your forms.
Our manager form Form Builder benefits from these new features to allow you to mix different table fields within the same form.
Options are offered for the management of each form field (hidden, default value, comments...).
Emailing: New fonts available in your Email Builder
The Google's Font make their grand appearance within your Email Builder to enrich the font selection offered when creating your emails and email templates.
You will now be able to manage which fonts you wish to enable or disable within your Email Builder. You have the power to select your fonts!
For each new font, we offer you a substitute font that will be displayed by default if the webmail does not accept the font with which your email was designed. Indeed, some fonts are not «supported» by all the messaging tools and webmails on the market.
The arrival of generative AI to help you with your content creation
To help you design your Email and SMS campaigns, we've added a feature allowing you to find inspiration using generative AI.
Currently, you will be able to ask Smartprofile for help with:
Design an impactful email subject line: an input aid prompts you to tell the AI what topic you want to discuss. Using the information provided, a prompt is automatically generated, allowing you to find 3 subject line suggestions.
Design an SMS message: similar to the subject line of an email, you can state what your SMS campaign is about to get content suggestions... all in under 160 characters!
Optimisation of your segmentation engine
To offer you increasingly advanced segment creation, we have made optimisations to the creation of your profiles.
More rules within a condition and more conditions linked together.
New rules are also making their appearance.
Enhanced reading for your email campaign reports
The email campaign report is changing to allow you simpler access to your campaign's key performance indicators.
The Rate of dissatisfaction makes an appearance to allow you to assess your subscribers' dissatisfaction by correlating unsubscribe rates with click-through rates across your entire email.
Web Analytics: have real-time indicators
Many of you have asked us for real-time information to follow the latest trends in the final minutes when a page or campaign goes live.
It's done, the real-time report gives you access to your main audience indicators as well as their origin over the last 30 minutes. The data is updated every minute.
Forecasting is appearing in the Analytics section.
It is also thanks to an AI algorithm implemented by our Data Scientist that we can offer users of the advanced Web Analytics module 7-day predictions about their audience.
This feature allows you to estimate a confidence interval within which your visits and page views will fall in the coming days. Crossing this confidence zone upwards or downwards is usually synonymous with anomalies. A very good tool for highlighting technical problems or anomalies in tagging, for example.
Would you like to test these new features to optimise your user experience? Contact our support team to arrange an appointment.
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