Data is now ubiquitous in businesses, regardless of their size or sector. Exploiting this data can be a powerful driver of optimisation and growth within a company, and this is even more true for marketing. However, collecting vast amounts of data at any cost, [...]
Just over 2 years have passed since the GDPR came into force; two years is both very short and very long. Very short for successfully implementing the organisational, technical and legal transformations necessary for compliance, and yet very long, with its share of new data, new [...]
Published On: August 7, 2020Categories: Actualité, Analytics, CNIL, Content Management, Cookie, Data, Emailing, RGPD, Smart DataHaving become a term used by everyone, the term «cookie» has made its way into the Larousse dictionary, at least in its online version. But behind this word, warnings and requests for permission for which we constantly see, what is it really hiding? The invention of the cookie dates back to the 90s, without a back [...]