Biscuit

The acquisition of new prospects and clients is central to a company's strategy. But how can this process be made as optimal and truly ROI-driven as possible? At a time when the customer journey has become digitised in many sectors, from the consideration phase to the loyalty phase, including [...]

You will certainly have heard of the new guidelines and recommendations from the CNIL regarding the use of cookies, which came into effect in April 2021. Seen as a step forward in personal data protection by some, or a constraint by others, it nevertheless clarifies [...]

The year 2020 saw a phenomenon of hyper-communication from brands to stay as close as possible to their customers. This context resulted in consumer saturation, with their attention to the various messages they are exposed to being increasingly reduced. More than ever in 2021, the challenge [...]

Data is now ubiquitous in businesses, regardless of their size or sector. Exploiting this data can be a powerful driver of optimisation and growth within a company, and this is even more true for marketing. However, collecting vast amounts of data at any cost, [...]

Just over 2 years have passed since the GDPR came into force; two years is both very short and very long. Very short for successfully implementing the organisational, technical and legal transformations necessary for compliance, and yet very long, with its share of new data, new [...]

Having become a term used by everyone, the term «cookie» has made its way into the Larousse dictionary, at least in its online version. But behind this word, warnings and requests for permission for which we constantly see, what is it really hiding? The invention of the cookie dates back to the 90s, without a back [...]