A new year means new things and new year's resolutions… So to get 2022 off to a good start, our teams have been working hard to offer all our users optimisation of existing features and new additions that will (we hope) meet their expectations for optimal use of SmartProfile. Let's discover these new features together! Content Push: personalise [...]
Published On: January 6, 2022Categories: Actualité, DéveloppementThe year 2020 saw a phenomenon of hyper-communication from brands to stay as close as possible to their customers. This context resulted in consumer saturation, with their attention to the various messages they are exposed to being increasingly reduced. More than ever in 2021, the challenge [...]
Published On: February 5, 2021Categories: Actualité, Analytics, Content Management, Cookie, Data, Développement, Emailing, Segmentation, Social Ads, Social loginIn the highly codified world of software publishers, SaaS and/or on-premise, new releases are always highly anticipated moments with their share of new features, improvements, etc. Within the produced roadmaps, there are minor releases and major releases, which represent «major» structural evolutions for the solution [...]
Published On: June 30, 2020Categories: Actualité, Content Management, Dashboards, Développement, Emailing, Nouvelle interface, Nouvelle realease, Social Ads, Social login, Test A/BThe digitalisation of the customer journey is making the implementation of relationship programmes truly tailored to consumers increasingly necessary every day. This involves, among other things, sending relevant and personalised messages through the right channels and at the right time, or designing customer experiences on websites or [...]
Published On: June 4, 2020Categories: Actualité, Développement, Emailing, Test A/BThanks to «media queries», it's easy to change the appearance of an email depending on the screen resolution. For example, you can use two blocks that will be side-by-side on a «Desktop» resolution and one below the other on a «Mobile» resolution. To do this, you need to use «DIV» elements and [...]
Published On: December 16, 2016Categories: Développement, EmailingDeveloping a Facebook application for a brand page isn't the most difficult thing. However, over the years and with successive updates, the operation has become increasingly tedious. Especially since the official documentation is often not up to date and search engines offer [...]
Published On: May 14, 2012Categories: DéveloppementRecently, a client raised a specific issue with us: they want to publish interstitial content on their home page using the Ad Serving module of our SmartProfile suite. They are experiencing difficulty hiding the background layer (overlay) by clicking on their content. To put it simply, a security constraint [...]
Published On: April 14, 2011Categories: Développement
