In a context where marketing departments have to manage a multitude of customer data scattered across different tools (CRM, ERP, emailing platforms, e-commerce, social networks, etc.), the issue of data centralisation and exploitation becomes crucial. The Customer Data Platform (CDP) meets this need by unifying data, making it exploitable [...]
Published On: September 29, 2025Categories: Analytics, Automation, CDP, ClusteringIn a context where security needs are becoming increasingly complex and the future of the Data Privacy Framework is increasingly uncertain, the on-premise deployment model for MarTech solutions is once again taking centre stage. At Smartprofile, we are convinced that control [...]
Published On: June 3, 2025Categories: Actualité, Automation, CDP, Clustering, Data, RGPDLa segmentation de votre base de données clients constitue une étape cruciale pour optimiser votre connaissance et ainsi bâtir une stratégie marketing gagnante. En regroupant vos contacts (clients, prospects, collaborateurs, ....) selon des critères pertinents, vous pourrez personnaliser vos offres, contenus ou campagnes de manière réellement efficace pour une expérience utilisateur optimale. Dans cet article, [...]
Published On: April 24, 2025Categories: Automation, CDP, Clustering, Data, Machine LearningOne of the key concepts in marketing is the approach to segmenting a target market. This approach is essential because by dividing the market into sub-segments, a company can decide whether or not to offer a product and adapt it according to the different segments. Segmentation should therefore allow for the establishment of homogeneous groups of […]
Published On: August 6, 2020Categories: Actualité, Clustering, IA, Intelligence artificielle, Machine Learning, Segmentation
