• Inject a dose of AI into your segmentation

    One of the key concepts in marketing is the approach to segmenting a target market. This approach is essential because by dividing the market into sub-segments, a company can decide whether or not to offer a product and adapt it according to the different segments. Segmentation should therefore allow for the establishment of homogeneous groups of […]

    Published On: August 6, 2020Categories: Actualité, Clustering, IA, Intelligence artificielle, Machine Learning, Segmentation

  • Release Spring – Summer: The new interface for the SmartProfile solution is now available!

    In the highly codified world of software publishers, SaaS and/or on-premise, new releases are always highly anticipated moments with their share of new features, improvements, etc. Within the produced roadmaps, there are minor releases and major releases, which represent «major» structural evolutions for the solution [...]

    Published On: June 30, 2020Categories: Actualité, Content Management, Dashboards, Développement, Emailing, Nouvelle interface, Nouvelle realease, Social Ads, Social login, Test A/B

  • Why and how to implement an A/B testing process

    The digitalisation of the customer journey is making the implementation of relationship programmes truly tailored to consumers increasingly necessary every day. This involves, among other things, sending relevant and personalised messages through the right channels and at the right time, or designing customer experiences on websites or [...]

    Published On: June 4, 2020Categories: Actualité, Développement, Emailing, Test A/B

  • Period of crisis: don't cut ties with your contacts

    Tous devant nos écrans, nous attendions de savoir à quelle sauce nous allions être mangés pour les jours ou semaines à venir. Après les premières tournures d’usage nous avions notre réponse qui tient en un mot : confinement Et avec l’appel des français à rester chez eux est très vite venue la question dans la [...]

    Published On: March 18, 2020Categories: Actualité, Emailing

  • Doing without third-party cookies

    Having become a term used by everyone, the term «cookie» has made its way into the Larousse dictionary, at least in its online version. But behind this word, warnings and requests for permission for which we constantly see, what is it really hiding? The invention of the cookie dates back to the 90s, without a back [...]

    Published On: March 11, 2020Categories: Actualité, Cookie, RGPD

  • Keep in touch

    Why should companies communicate regularly? Maintaining even a tenuous link with one's customers seems obvious today. The reason that immediately comes to mind is the need to build lasting customer loyalty by sending them the most targeted and relevant communications possible on a regular basis. But communicating regularly to build loyalty or sell [...]

    Published On: February 5, 2020Categories: Actualité, Emailing

  • What email marketing strategy for the sale launch?

    The sales frenzy is drawing to a close, so it's the perfect time to sit back and analyse the different emailing strategies adopted by players in the retail world during the sales launch, and to offer you our analyses and recommendations. Retailers who use our platform to manage their email marketing campaigns have [...]

    Published On: July 16, 2015Categories: Actualité, Emailing

  • Emailing and new media

    2013 is already well underway and has seen its fair share of studies and infographics of all kinds flood the web in recent weeks. To the question: what's new doctor on the emailing market? we wouldn't know where to begin, there's so much to say. So let's start by talking about usage and trends, focusing on the very good SNCD Email Marketing Attitude 2012 study.

    Published On: March 7, 2013Categories: Actualité, Emailing