The return of spring heralds the arrival of warmer days but also the new SmartProfile release for the Spring-Summer 2021 period! Once again, the teams have been working flat out to offer you improvements to existing features as well as new, not to mention important, features to make SmartProfile the [...]
Published On: April 23, 2021Categories: Actualité, Analytics, Content Management, Emailing, Nouvelle realease, Segmentation, Social AdsThe year 2020 saw a phenomenon of hyper-communication from brands to stay as close as possible to their customers. This context resulted in consumer saturation, with their attention to the various messages they are exposed to being increasingly reduced. More than ever in 2021, the challenge [...]
Published On: February 5, 2021Categories: Actualité, Analytics, Content Management, Cookie, Data, Développement, Emailing, Segmentation, Social Ads, Social loginJust over 2 years have passed since the GDPR came into force; two years is both very short and very long. Very short for successfully implementing the organisational, technical and legal transformations necessary for compliance, and yet very long, with its share of new data, new [...]
Published On: August 7, 2020Categories: Actualité, Analytics, CNIL, Content Management, Cookie, Data, Emailing, RGPD, Smart DataIn the highly codified world of software publishers, SaaS and/or on-premise, new releases are always highly anticipated moments with their share of new features, improvements, etc. Within the produced roadmaps, there are minor releases and major releases, which represent «major» structural evolutions for the solution [...]
Published On: June 30, 2020Categories: Actualité, Content Management, Dashboards, Développement, Emailing, Nouvelle interface, Nouvelle realease, Social Ads, Social login, Test A/BThe digitalisation of the customer journey is making the implementation of relationship programmes truly tailored to consumers increasingly necessary every day. This involves, among other things, sending relevant and personalised messages through the right channels and at the right time, or designing customer experiences on websites or [...]
Published On: June 4, 2020Categories: Actualité, Développement, Emailing, Test A/BTous devant nos écrans, nous attendions de savoir à quelle sauce nous allions être mangés pour les jours ou semaines à venir. Après les premières tournures d’usage nous avions notre réponse qui tient en un mot : confinement Et avec l’appel des français à rester chez eux est très vite venue la question dans la [...]
Why should companies communicate regularly? Maintaining even a tenuous link with one's customers seems obvious today. The reason that immediately comes to mind is the need to build lasting customer loyalty by sending them the most targeted and relevant communications possible on a regular basis. But communicating regularly to build loyalty or sell [...]
L'emailing est encore aujourd'hui le canal marketing le plus rentable mais ça ne signifie pas qu'il faut faire n'importe quoi. N'importe quel expert donne comme premiers conseils de faire attention à l'objet de l'email (pas de majuscules ou de mots interdits), au bon respect de l'orthographe ou encore d'avoir un Call-To-Action visible. Au final plein [...]
Published On: January 9, 2017Categories: Emailing
