• 4 key automated emails not to be overlooked

    Email is a unique way to converse with your subscribers throughout their lifecycle. I propose a summary of the Return Path article presenting 4 key moments for sending an email: Acquisition of new subscribers Conversion of subscribers into customers Engagement of subscribers Re-engagement of inactive subscribers Emails [...]

    Published On: January 3, 2017Categories: Emailing

  • Dear router, tell me about feedback loops!

    Your reputation with email providers depends on many factors. One of the most important is the number of spam reports. Receiving a complaint isn't good, but continuing to email the sender is even more damaging to your deliverability. Some email providers offer feedback loops (feedback [...]

    Published On: December 22, 2016Categories: Emailing

  • display: inline-block and responsive

    Thanks to «media queries», it's easy to change the appearance of an email depending on the screen resolution. For example, you can use two blocks that will be side-by-side on a «Desktop» resolution and one below the other on a «Mobile» resolution. To do this, you need to use «DIV» elements and [...]

    Published On: December 16, 2016Categories: Développement, Emailing

  • Why maintain your email list?

    You have implemented a clean collection system, you pay attention to the content of your messages, you segment, you personalise, your campaigns perform well, everything is fine. Then, after a few months, your rates drop and your ROI with it... Nothing has changed but nothing is working anymore. Why? The quality of your email list [...]

    Published On: August 2, 2016Categories: Emailing

  • DMARC

    DMARC (Domain-based Message Authentication, Reporting and Conformance) is a technical specification designed to reduce the misuse of emails (spam, phishing) by offering a deployment and monitoring solution for email authentication-related issues. How does DMARC work? DMARC standardises how recipients perform email authentication via mechanisms [...]

    Published On: July 28, 2016Categories: Emailing

  • A few terms to know to better understand deliverability

    Stepping into email marketing requires learning a whole host of new terms. These terms are essential for understanding what email marketing is and its biggest challenge: deliverability. To help you dive in, Plus2Clics offers a compilation of important concepts to understand and master. Beware of confusion between delivery and [...]

    Published On: July 1, 2016Categories: Emailing

  • Spam Trap! How to avoid them?

    Cet article est issu du blog de Litmus disponible ici en version anglaise. Litmus permet de visualiser le rendu de son message sur plus de 40 clients emails et appareils mobiles. Mailissimo intègre cette fonctionnalité pour vous permettre de valider votre message avant de l’envoyer. 20% des emails envoyés n’arrivent pas dans la boîte de réception [...]

    Published On: May 18, 2016Categories: Emailing

  • What email marketing strategy for the sale launch?

    The sales frenzy is drawing to a close, so it's the perfect time to sit back and analyse the different emailing strategies adopted by players in the retail world during the sales launch, and to offer you our analyses and recommendations. Retailers who use our platform to manage their email marketing campaigns have [...]

    Published On: July 16, 2015Categories: Actualité, Emailing