A l’ère de l’omni-canalité la gestion efficace des données clients est devenue un enjeu majeur pour les entreprises. Trop souvent en silo ou mal uniformisées, les données sont de plus en plus complexes à retraiter pour fournir côté entreprise une connaissance client réellement pertinente et des KPIS précis et côté client une expérience réellement adaptée. [...]
The end of the year is a key moment for many businesses, some of which generate a significant portion of their revenue during this festive period. To make the most of this event, marketing strategies must be adapted to best meet customer expectations. One of the keys to success [...]
Published On: December 14, 2023Categories: Actualité, Analytics, Automation, Data, EmailingYou will certainly have heard of the new guidelines and recommendations from the CNIL regarding the use of cookies, which came into effect in April 2021. Seen as a step forward in personal data protection by some, or a constraint by others, it nevertheless clarifies [...]
Published On: May 18, 2021Categories: Actualité, Analytics, CNIL, Content Management, Cookie, Data, RGPD, SegmentationBut what exactly is a «cookie»? If the mention of this word brings to mind the smell and taste of a round biscuit studded with chocolate chips, forget your crunchy, gourmet memories, the computer version has a very different purpose. A cookie is a small file created and stored on the user's device (computer, phone, etc.). Cookies are [...]
The year 2020 saw a phenomenon of hyper-communication from brands to stay as close as possible to their customers. This context resulted in consumer saturation, with their attention to the various messages they are exposed to being increasingly reduced. More than ever in 2021, the challenge [...]
Published On: February 5, 2021Categories: Actualité, Analytics, Content Management, Cookie, Data, Développement, Emailing, Segmentation, Social Ads, Social loginData is now ubiquitous in businesses, regardless of their size or sector. Exploiting this data can be a powerful driver of optimisation and growth within a company, and this is even more true for marketing. However, collecting vast amounts of data at any cost, [...]
Just over 2 years have passed since the GDPR came into force; two years is both very short and very long. Very short for successfully implementing the organisational, technical and legal transformations necessary for compliance, and yet very long, with its share of new data, new [...]
Published On: August 7, 2020Categories: Actualité, Analytics, CNIL, Content Management, Cookie, Data, Emailing, RGPD, Smart Data
