The year 2020 saw a phenomenon of hyper-communication from brands to stay as close as possible to their customers. This context resulted in consumer saturation, with their attention to the various messages they are exposed to being increasingly reduced. More than ever in 2021, the challenge [...]
Published On: February 5, 2021Categories: Actualité, Analytics, Content Management, Cookie, Data, Développement, Emailing, Segmentation, Social Ads, Social loginData is now ubiquitous in businesses, regardless of their size or sector. Exploiting this data can be a powerful driver of optimisation and growth within a company, and this is even more true for marketing. However, collecting vast amounts of data at any cost, [...]
Just over 2 years have passed since the GDPR came into force; two years is both very short and very long. Very short for successfully implementing the organisational, technical and legal transformations necessary for compliance, and yet very long, with its share of new data, new [...]
Published On: August 7, 2020Categories: Actualité, Analytics, CNIL, Content Management, Cookie, Data, Emailing, RGPD, Smart Data
