You will certainly have heard of the new guidelines and recommendations from the CNIL regarding the use of cookies, which came into effect in April 2021. Seen as a step forward in personal data protection by some, or a constraint by others, it nevertheless clarifies [...]
Published On: May 18, 2021Categories: Actualité, Analytics, CNIL, Content Management, Cookie, Data, RGPD, SegmentationThe return of spring heralds the arrival of warmer days but also the new SmartProfile release for the Spring-Summer 2021 period! Once again, the teams have been working flat out to offer you improvements to existing features as well as new, not to mention important, features to make SmartProfile the [...]
Published On: April 23, 2021Categories: Actualité, Analytics, Content Management, Emailing, Nouvelle realease, Segmentation, Social AdsBut what exactly is a «cookie»? If the mention of this word brings to mind the smell and taste of a round biscuit studded with chocolate chips, forget your crunchy, gourmet memories, the computer version has a very different purpose. A cookie is a small file created and stored on the user's device (computer, phone, etc.). Cookies are [...]
The year 2020 saw a phenomenon of hyper-communication from brands to stay as close as possible to their customers. This context resulted in consumer saturation, with their attention to the various messages they are exposed to being increasingly reduced. More than ever in 2021, the challenge [...]
Published On: February 5, 2021Categories: Actualité, Analytics, Content Management, Cookie, Data, Développement, Emailing, Segmentation, Social Ads, Social loginData is now ubiquitous in businesses, regardless of their size or sector. Exploiting this data can be a powerful driver of optimisation and growth within a company, and this is even more true for marketing. However, collecting vast amounts of data at any cost, [...]
Just over 2 years have passed since the GDPR came into force; two years is both very short and very long. Very short for successfully implementing the organisational, technical and legal transformations necessary for compliance, and yet very long, with its share of new data, new [...]
Published On: August 7, 2020Categories: Actualité, Analytics, CNIL, Content Management, Cookie, Data, Emailing, RGPD, Smart DataOn a souvent parlé du modèle Freemium et de ses attraits pour les sociétés souhaitant recruter rapidement une base qualifiée d'utilisateurs mais un peu moins du bénéfice en terme d'analytics (comportements, usages, profiling) que peuvent en tirer les entreprises choisissant ce modèle. Le succès du Freemium: Le freemium qui comme son nom l'indique repose sur [...]
Tous les mois, le classement CCM Benchmark de la part de marché des navigateurs vient apporter son lot de chiffres et de tendances. Nous avons voulu nous arrêter sur celui de Septembre qui vient confirmer une tendance remarquée aussi sur les sites déployant notre solution de Web Analytics SmartProfile pour tenter d'en tirer 3 leçons. [...]
