In the highly codified world of software publishers, SaaS and/or on-premise, new releases are always eagerly anticipated moments, bringing with them their share of new features, improvements, etc.
In the roadmaps produced, there are minor releases and major releases, which are «major» structural developments for the solution and its users.
For our 20th anniversary, we are delighted to officially announce the release of our latest major release : SmartProfile 2020 spring summer release!
After months of development, the whole team was keen to deliver the «super release» worthy of our 20 years, and this latest version does just that!
A new, more intuitive interface
Many of you have asked, the old interface is being replaced by a new menu and more intuitive, simpler, and more visual screens. From terminology to navigation and the number of clicks, everything has been reviewed and optimised!
Photo Welcome
Above, the «Marketing» tab offers you the different channels of the solution that allow for the dissemination of cross-channel campaigns.
A new shortcut: Create
To allow one-click access to the main features, a «Create» tab has been put in place.
A drag-and-drop survey editor
You will be able to create surveys using a system of templates and blocks, on the same model as our email builder and page builder.
The «Quiz» feature will allow you to manage scores for each answer and thus rank your respondents and personalise your landing page, emails, call backs, etc.
Social login integration
You will be able to feed your Customer Data Platform with data from social logins across the various networks implemented.
The data, following user consent, comes to improve the qualification of your database.
Social Ads Integration
You will be able to activate your segments from SmartProfile directly on social networks. We offer you a new channel for your campaigns: Social Ads! After synchronising your account, you will be able to manage everything from SmartProfile!
A/B Test Optimisation
In order to offer more personalised content and disseminate relevant messages through the right channels at the right time, SmartProfile has updated its A/B Test module, which is now A/B/C Test. (You may also wish to read the article written by SmartProfile: «Why and how to implement an A/B testing approach» )
New Dashboards
Dashboards on your contacts have been added to better track the evolution of collected contacts, their consent, their origin, etc.
A Distributed Marketing Solution for Local Marketing
With our new offer Local Marketing, We offer you a distributed marketing solution to centrally manage pre-established templates for emails, landing pages, etc., while allowing local users (franchisees, agencies, etc.) to manage their own databases and campaigns, all while respecting the graphic charter and the templates made available to them.
Differentiated user access
Following the user typology, SmartProfile now offers 2 types of access:
- Advanced access to control all functionalities and supervise all channels and scenarios
- Simplified access with tunnels for quicker adoption of the campaign management solution
