Gmail, Google's webmail service, is constantly evolving. The Mountain View firm has just implemented a technology that allows it to automatically evaluate fraudulent email types. Alerts are now displayed in the webmail to explain the reason for its placement in the « Junk Folder »These instructions are primarily intended for users of the software, but they are also very useful for understanding how email marketing is perceived by Google.
Here's a breakdown of the reasons why your emails will end up in the junk folder
1) Your message is being detected by anti-spam filters
Similar emails have been detected as spam due to negative behaviours such as sending to trap addresses, being flagged as spam, high rates of undeliverable addresses (NPAI), or a poor reputation.
Our advice:
Send relevant content,
Target and segment your mailings,
Clean your base frequently,
Get strong consent from your contacts,
Offer a simple unsubscribe method.
2) Your message has been flagged as phishing
Your emails are unlikely to be considered phishing, but if they are, check your Authentication configuration (SPF and DKIM) and your absence from blacklists.
Our advice:
Try to identify why your contacts are reporting your messages.,
Rework the content of your messages to avoid this problem.
3) Your sending domain is issuing unwanted emails
This message means that your domain's reputation is very bad. Be careful, changing domains is not the solution as sooner or later the problem will arise again. Furthermore, you risk on the one hand losing the benefit of «whitelisting» with your contacts and on the other hand the reputation of this new domain not being established, deliverability will not be good.
Our advice:
Adjust your targets,
Reduce your commercial pressure,
Prioritise your most responsive contacts with a «scoring» system».
Your message is composed of spam-related content
The email contains keywords/phrases associated with spam or IP addresses/URLs pointing to domains with poor reputations.
Our advice:
Study emails that you yourself consider to be spam,
Spam keywords/phrases to keep a list of,
Frequently check that your IP addresses are not present on DNS black lists.
If you have any questions, comments, a project, or suggestions, please do not hesitate to Contact NSP who puts their know-how and expertise at your disposal.
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Here are the articles used for this decryption
Gmail and the bulk folder – food for thought
Why did my email land in Gmail's junk folder? – EmailKarma.net | EmailKarma.net
Learn why a message ended up in your spam folder – Official Gmail Blog
Why messages are marked as Spam – Gmail Help
