FAQs

It is used to identify profiles with the highest conversion potential by analysing behavioural, explicit, implicit, and transactional data.

The algorithm automatically groups profiles according to behaviours, usage and interactions, without static rules, with segments that evolve over time.

Smartprofile, thanks to its algorithms, can meet the needs of: automatic segmentation (clustering), predictive conversion analysis, churn detection, recommendation engine, and locally deployed agent AI.

This refers to AI algorithms integrated into the Smartprofile CDP to analyse customer data and anticipate behaviours, while maintaining control over processing.

Smartprofile, with its native Web Analytics module, is one of the solutions that has received a consent exemption from the CNIL for audience measurement, and offers a hybrid measurement approach based on user consent.

The Privacy Protection Pact is a professional accreditation demonstrating an organisation's commitment to personal data protection; Smartprofile is accredited and guarantees transparency, control, and protection.

Smartprofile has a “privacy by default” approach, minimising the data collected (e.g. more restrictive formats when full information is not needed).

Smartprofile hosts its CDP data in France or within the EU, depending on your requirements, to ensure security and confidentiality.