AI is integrated within Smartprofile's CDP to enhance customer understanding but also to optimise activation via the integrated “cross-channel” marketing automation module within the CDP.
Published On: February 10, 2026Categories: Algos IASmartprofile offers dedicated AI agents deployed on its infrastructure, to avoid dependence on external, uncontrolled services and to maintain control over processing.
Published On: February 10, 2026Categories: Algos IASmartprofile offers tests (including A/B tests) to implement a continuous improvement process with KPI monitoring and regular model retraining.
Published On: February 10, 2026Categories: Algos IASmartprofile offers an omnichannel deployment via API (or MCP server) to push recommendations onto channels such as websites, emails, pop-ups, and SMS.
Published On: February 10, 2026Categories: Algos IASmartprofile recommends ensuring the quality of the “raw material” in the CDP: unify contact data, product catalogue, and transactional history.
Published On: February 10, 2026Categories: Algos IAYes: Smartprofile adapts and trains models based on the specific business needs of each user. The training dataset corresponds to data from each client for recommendations; for example, training is done on real historical data such as clicks and purchases.
Published On: February 10, 2026Categories: Algos IAIt is an engine based on your data (customers, products, behaviours) to suggest relevant content, offers and messages according to the observed context and behaviours.
Published On: February 10, 2026Categories: Algos IAThe platform analyses weak signals of disengagement and suggests training your own algorithm to calculate indicators that allow you to anticipate churn and act on retention.
Published On: February 10, 2026Categories: Algos IA
