Sending an email

This article references the article «Deliverability Reporting: Gateway to Dividends» from the Deliverability.com blog, written by Fred Tabsharani. When investing in new email campaign routing software, it is difficult to determine its profitability. Furthermore, many questions arise about how emails are delivered. [...]

More than 3 months ago, I registered on the Trackur.com website. This site offers a web application that allows you to assess your online presence. I haven't worked particularly with this application, but what prompts me to tell you about it today is the email I received this morning (21/01/11) [...]

Laura de WordToTheWise has written an interesting article explaining that a purchase on a retail website does not automatically grant the right to re-contact this new customer. All e-retailers will agree that a customer is a primary target for email marketing. And then, as they have already bought, they will automatically be [...]

The scourge of spam is constantly evolving. Malicious routers will stop at nothing to steal your email addresses and pollute your inboxes. To combat this evil, webmails must redouble their ingenuity in sorting good mail, spam, false positives, and false negatives. It's [...]

The good deliverability of an email campaign is often associated with the competence of the router and its reputation. The routing process is considered solely responsible when campaign performance is not satisfactory. It's important to know that the good design of a message is at least as important. The filters of the [...]

This topic is quite recurring, but numerous questionable behaviours are still noted. Here's an anecdote that inspired this article. Recently, I was contacted about a routing problem. This person sends prospecting emails to a list of contacts who, in his opinion, are highly likely to be very interested in his [...]