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FAQs

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  • Is this suitable for e-commerce/e-business websites?

    Yes: An e-commerce module highlights the analysis of viewed products, abandoned carts, and reserved services.

    Published On: February 10, 2026Categories: FAQ WEB ANALYTICS
  • Can I analyze the UX and content?

    Yes: Smartprofile offers a UX & Content module to identify high-performing paths, exit points, and engaging content.

    Published On: February 10, 2026Categories: FAQ WEB ANALYTICS
  • Is campaign attribution included?

    Yes: The module features an Attribution module to manage and optimize digital campaigns (sources, channels, performance).

    Published On: February 10, 2026Categories: FAQ WEB ANALYTICS
  • Is Smartprofile an alternative to Google Analytics?

    Yes, Smartprofile positions itself as a French alternative to Google Analytics, promising compliance and measurement across the entire audience.

    Published On: February 10, 2026Categories: FAQ WEB ANALYTICS
  • How does Smartprofile help track “100% of the audience”?

    Smartprofile promotes an approach that allows for the retention of comprehensive measurement data, notably through a solution described as “consent-free” (according to the criteria mentioned) to prevent the loss of measured traffic.

    Published On: February 10, 2026Categories: FAQ WEB ANALYTICS
  • What platforms are covered (web / mobile / app)?

    Smartprofile covers web and mobile apps and focuses on tracking users' web and mobile journeys.

    Published On: February 10, 2026Categories: FAQ WEB ANALYTICS
  • What is Smartprofile Web & App Analytics?

    This is a web and mobile measurement and analytics module designed to track the omnichannel customer journey and the performance of your digital initiatives.

    Published On: February 10, 2026Categories: FAQ WEB ANALYTICS
  • What is web analytics?

    Web analytics involves measuring and analyzing the usage of a website or application (visits, user journeys, traffic sources, conversions) to improve performance and user experience.

    Published On: February 10, 2026Categories: FAQ WEB ANALYTICS
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