**FAQ WEB ANALYTICS**

Smartprofile promotes an approach that allows for the retention of comprehensive measurement data, notably through a solution described as “consent-free” (according to the criteria mentioned) to prevent the loss of measured traffic.

Smartprofile covers web and mobile apps and focuses on tracking users' web and mobile journeys.

This is a web and mobile measurement and analytics module designed to track the omnichannel customer journey and the performance of your digital initiatives.

Web analytics involves measuring and analyzing the usage of a website or application (visits, user journeys, traffic sources, conversions) to improve performance and user experience.