3 enthusiasts of new technologies with a complementary profile: marketing, development, database, embark on the internet adventure with a common avant-garde vision and a strong belief in the internet revolution to come

Après plusieurs années de R&D, la première solution de Marketing Automation en mode Saas en France voit le jour un datamart marketing alimentée par du tracking on line (web analytics) to push modules marketing: email and sms

Smartprofile becomes the first e-CRM solution in France to share offline data and real-time website tracking data. Customizing the content of a website becomes possible by creating profiles based on on or off-line data

The native Smartprofile module is labeled by the CPMA and is part of the very closed circle of audience measurement tools capable of officially certifying the audience of a website

A contact sheet is developed to represent all the data on a contact and interactions (campaigns). The card is customizable on demand and allows you to enter contact information

Smartprofile becomes the 1st solution in France to integrate the mobile channel into a Marketing Automation solution. Proprietary sdk are developed to manage the analytics and campaigns (push notification) part

SMARTPROFILE ENTERS THE DELOITTE FAST 50 MEDITERRANEAN

To manage live interactions more easily, a campaign management module is deployed to allow users to create marketing sequences over the entire customer journey including email, SMS, mobile push channels

CREATING A GAMING MODULE TO MANAGE DATAS COLLECTED BY ADVERGAMES VIA APIS AND A DEDICATED MODULE

Partnership with INRIA Sophia-Antipolis for the development of machine learning algorithms applied to Data Marketing

Deployment of a GDPR module to manage the lifecycle of user data and to control the information and consent of each contact

Setting up Builders to manage email, landing page, forms and satisfaction surveys in no-code

Smartprofile offers a distributed marketing module allowing brands/franchises to leave the hand to their network to manage decentralized local marketing campaigns

Smartprofile is the first solution integrating voice channel with data collection and interaction management via Alexa skills

The web analytics module of Smartprofile obtains the consent exemption of the CNIL. The GDPR module expands on new features to allow the proper management of data on third-party tools

Second part of the partnership with INRIA to deploy a clustering and recommendation algorithm

Launch of a thesis on algorithms for responsible marketing