1999
NET SOLUTION PARTNER (NSP) COMPANY CREATION
3 enthusiasts of new technologies with a complementary profile: marketing, development, database, embark on the internet adventure with a common avant-garde vision and a strong belief in the internet revolution to come
2003
LAUNCHING SMARTPROFILE
Après plusieurs années de R&D, la première solution de Marketing Automation en mode Saas en France voit le jour un datamart marketing alimentée par du tracking on line (web analytics) to push modules marketing: email and sms
2005
360° CUSTOMER VISION
Smartprofile becomes the first e-CRM solution in France to share offline data and real-time website tracking data. Customizing the content of a website becomes possible by creating profiles based on on or off-line data
2007
WEB ANALYTICS MODULE LABELING - ACPM
The native Smartprofile module is labeled by the CPMA and is part of the very closed circle of audience measurement tools capable of officially certifying the audience of a website
2008
FIRST DOSE CRM
A contact sheet is developed to represent all the data on a contact and interactions (campaigns). The card is customizable on demand and allows you to enter contact information
2012
MOBILE MARKETING
Smartprofile becomes the 1st solution in France to integrate the mobile channel into a Marketing Automation solution. Proprietary sdk are developed to manage the analytics and campaigns (push notification) part
SMARTPROFILE ENTERS THE DELOITTE FAST 50 MEDITERRANEAN
2016
CAMPAIGN ORCHESTRATOR
To manage live interactions more easily, a campaign management module is deployed to allow users to create marketing sequences over the entire customer journey including email, SMS, mobile push channels
CREATING A GAMING MODULE TO MANAGE DATAS COLLECTED BY ADVERGAMES VIA APIS AND A DEDICATED MODULE
2017
ARTIFICIAL INTELLIGENCE WITH INRIA SOPHIA-ANTIPOLIS
Partnership with INRIA Sophia-Antipolis for the development of machine learning algorithms applied to Data Marketing
2018
GDPR MODULE
Deployment of a GDPR module to manage the lifecycle of user data and to control the information and consent of each contact
2019
NO CODE
Setting up Builders to manage email, landing page, forms and satisfaction surveys in no-code
2020
DISTRIBUTED MARKETING
Smartprofile offers a distributed marketing module allowing brands/franchises to leave the hand to their network to manage decentralized local marketing campaigns
2021
VOCAL MARKETING
Smartprofile is the first solution integrating voice channel with data collection and interaction management via Alexa skills
2021
EXEMPTION FROM CONSENT OF THE CNIL
The web analytics module of Smartprofile obtains the consent exemption of the CNIL. The GDPR module expands on new features to allow the proper management of data on third-party tools
2022
SMART DATA
Second part of the partnership with INRIA to deploy a clustering and recommendation algorithm
Launch of a thesis on algorithms for responsible marketing